Winning an award is never an easy feat. From qualifying in a certain category and competing against large recognisable brands, to going through the rigors of judging panels and testing, winning an award is highly esteemed. As an FBO, winning these awards offers a third party, and often a global, endorsement for our amazing aloe-based products. If that isn’t enough, usually the winners receive great press in digital mediums, in social media accounts and in print after the awarding organisations have announced the awards.
Already in 2021 alone, Forever Living’s personal and skincare products have won over 14 awards ranging from ‘Highly Commended’ and ‘Finalist’ to carrying a Gold or Silver ribbon, beating many high street brands. And there is more to come this year, and at the end of this blog, we will share details on how you can be involved in the voting process.
Here is a little about each awarding body and the Forever Living product winners.
Global Makeup Awards
The 3rd year for this competition saw over 90 different brands take part, with over 350 entries. The Global Make-up Awards, a partner with the Global Green Beauty Awards, is only for newly launched products, and looks to celebrate the best launches of beauty brands globally and is judged by a panel of beauty professions on product efficacy. Other well-known competitors were Murad, Mary Kay, Dr. Botanical, and St Moriz. With over 30 product categories, these makeup awards showcase brand innovation, expertise and quality. They look for all the best in cosmetics, as well as the best products for your hair, body, skincare and wellbeing.
Forever Living won in several categories:
Aloe Liquid Soap won GOLD (Best Liquid Soap category)
Forever Instant Hand Sanitizer won GOLD (Best Hand Sanitiser)
Sonya Soothing Gel Moisturizer won SILVER (Best Moisturiser)
In addition to this, overall, Forever Living Products won a silver in the prestigious ‘Best UK Beauty Brand’ category which is absolutely amazing!
The Beauty Bible Awards
Since they launched their first book “The Beauty Bible” in 1996, they’ve had 31,000+ women taking part in their trials – the biggest-ever independent survey of beauty products ever carried out in the world, with products submitted both from household name brands such as Elemis, Murad and Liz Earle and from new, independent names. In their 25th year, 1,380 ‘real’ women trialled the entered products.
Forever Living’s Aloe Bio-Cellulose Mask won a SILVER award in ‘Sheet Mask’ category
“We had real reservations about including sheet masks in our awards on environmental grounds, but were reassured that Forever Living’s Aloe Bio-Cellulose Mask is actually compostable. So not only did our testers tell us it worked to hydrate and brighten skin, but, in the words of one tester, ‘I love the fact that this mask is organic, vegan and actually compostable!’ Her and us too.” - Quote from Sarah Stacey & Jo Fairley, Joint Editors, Beauty Bible
Global Green Beauty Awards
The Global Green Beauty Awards 2021 celebrates the best of green and clean beauty brands which are ethical, natural, organic, vegan, zero waste or cruelty free. This was their biggest awards to date, and unlike their sister awarding body: Global Make-Up Awards, there are no launch date restrictions. With renown brand competitors such as Tropic, Liz Earl and Molton Brown, products are judged by a panel of 6 judges from the beauty industry whose identities are kept confidential to promote award fairness. Forever Living celebrated several winners this year:
Aloe Bio-Cellulose Mask scooped another award with a SILVER in ‘Best Natural Face Mask’
Aloe Jojoba Conditioner won its first GOLD in ‘Best Natural Conditioner’
Aloe Liquid Soap won a GOLD in ‘Best Natural Soap’
Green Parent Awards
This is the 11th year for the Green Parent Beauty Awards, and each of the submitted products undergoes a vigorous selection and testing process as testers spend months trying out and reviewing every product. These awards search for the cleanest, greenest and most effective natural products in a range of categories. The magazine has an independent panel of beauty experts to try out each of the submitted products and write about their experiences. Forever Living competed against the likes Neal’s yard, Weleda, Better You and other ‘Green Friendly’ companies.
Pure Beauty Global Awards
2021 was the 4th edition of the Pure Beauty Global Awards. With 42 categories, competitors are voted for by their expert judging panel with criteria based on a product’s usability, effectiveness, unique selling points, packaging, functionality and innovation. The goal of the competition is to provide global exposure to new and existing brands, whether large or niche and based anywhere around the world.
Forever’s Hydrating Serum was a FINALIST this year
Woman & Home Beauty Awards 2021
Woman & Home, the popular magazine, held another annual beauty awards. Leading experts in the beauty industry judged entries, from top make-up artists to dermatologists as well as the Woman & Home beauty team, which included brand competitors such as Charlotte Tilbury and Dermalogica, and had over 100 categories.
Forever’s Smoothing Exfoliator has grabbed the ‘Best Daily Exfoliator’ in the Woman & Home Beauty Award for 2021